Let’s cut the crap.
You’ve got a business idea, but you’re stuck on the name. You want something smart, simple, and legally safe — not another overused “CareFirst Support Services” clone that blends into the NDIS graveyard of beige.
This guide shows you exactly how to use ChatGPT to create a memorable business name, check if it’s available in Australia, and write a tagline that screams your essence, not just more buzzword soup.
Let’s go.
STEP 1: Use ChatGPT to Brainstorm Business Names that Actually Make Sense
Most people type into ChatGPT:
“Give me 10 names for my disability support business.”
And then wonder why they get back names like “HopeCare” or “TruePath Services.” Generic. Forgettable. Already taken.
Here’s how to prompt ChatGPT properly:
“I’m starting a registered NDIS provider business that focuses on complex and intellectual disabilities. I want a name that feels strong, reliable, and personal — not too corporate, not too cheesy. I’m based in Victoria and want something short, unique, and easy to remember. Generate 15 creative names, and include a mix of abstract, emotional, and descriptive options.”
💡 Power Tip: You can even ask ChatGPT to split the list into categories:
- One-word abstract names (e.g., “Lumaro”)
- Descriptive + benefit-driven names (e.g., “Empower Living”)
- Names with initials or founder tie-ins (e.g., “TLA Support Services”)
STEP 2: Research If the Name Is Available in Australia (Before You Print Flyers)
DO NOT SKIP THIS.
Naming your biz is fun. Getting hit with a cease-and-desist? Not so much.
Here’s how to check if the name is legally available:
✅ 1. Business Name Availability Search (ASIC)
The official Australian government tool:
👉 https://connectonline.asic.gov.au/RegistrySearch/faces/landing/BusinessNameLookup.jspx
Search the name exactly as ChatGPT gave it to you. If it exists? Scrap it or tweak it. No point competing for Google real estate with the same name.
✅ 2. ABN Lookup – Is It Already Registered?
Sometimes, businesses aren’t “trading” under the name but still have it registered under their ABN. Double check here:
👉 https://abr.business.gov.au/
Look for similar names, not just exact matches. “Empowered Disability Services” vs. “Empowered Living Australia” — too close = legal headache later.
✅ 3. Check Domain Availability
You need the .com.au if you’re serious about credibility.
Use:
👉 https://www.crazydomains.com.au/
👉 https://www.godaddy.com/en-au
If the domain’s taken, it’s probably already in use somewhere. Move on or get creative.
✅ 4. Social Media Handle Check
Search Instagram, Facebook, and LinkedIn. You don’t want to launch “CareCrew Australia” only to find @carecrew_au is an abandoned beauty brand from 2013.
STEP 3: Check for Trademarks (Optional but Smart)
If you’re planning to scale, trademark your name — or at least make sure no one else already has.
Use IP Australia’s TM Checker:
👉 https://search.ipaustralia.gov.au/trademarks/search/quick
Search your potential business name and anything similar. If it’s trademarked in a related category (like health services, disability, care), choose a different name.
STEP 4: Use ChatGPT to Create a Tagline That Cuts Through the Noise
A tagline is NOT just “We care about you.” That’s fluff.
A real tagline does two things:
- Communicates what makes you different.
- Connects emotionally with your audience.
Prompt example:
“Write 10 tagline options for a new NDIS provider in Victoria called Empower Path. We focus on person-centred support, intellectual disability, and reliability. Keep it short, meaningful, and not too cliché. Ideal for use on a website and brochures.”
ChatGPT might give you:
- “Support that Walks With You”
- “Empowering Every Step”
- “More Than Care — Commitment”
- “Tailored Support. Real Results.”
- “Your Journey. Our Mission.”
Then you pick, tweak, and OWN IT.
Add this next:
“Now write 3 bold and edgy versions that reflect a ‘no BS, we actually care and show up’ tone.”
Boom. You’ve now got the version that separates you from every other provider with a Canva logo and Canva slogan.
STEP 5: Final Gut Check – Does It Pass the Pub Test?
Ask yourself:
- Would I say this name out loud without cringing?
- Does it sound like a dodgy fly-by-night service?
- Would a Support Coordinator remember it after meeting 3 other providers?
If your name sounds like a stock photo of a handshake… redo it.
Example: Let’s Walk It Through
Let’s say you’re building a business that supports high-needs participants in remote/rural Victoria. You want it to feel trustworthy but not stale.
👇 ChatGPT Name Prompt:
“Give me 10 business names for a regional NDIS provider specialising in high-needs clients, with values of trust, community, and personalised care.”
Examples Returned:
- Ironbark Support
- TrueNorth Disability
- Hands On Support Co.
- Boundless Living
- Willow Path NDIS
- Rise Together Care
- Bushland Support Group
- Steady Steps Disability
- Ember Health Services
- Solid Ground Support
👇 Next: Check Name Availability
You search “TrueNorth Disability” on ASIC and see it’s already taken. Scratch it.
“Ironbark Support” is available. ✅
So is the .com.au domain. ✅
No existing trademarks. ✅
👇 Tagline Prompt:
“Write 5 taglines for Ironbark Support — grounded, dependable, regional disability support with a community-first approach.”
ChatGPT Results:
- “Rooted in Care, Grown for Community”
- “Strong Support, Local Heart”
- “Where Trust and Care Take Root”
- “NDIS Support that Stands Tall”
- “Deeply Local. Deeply Committed.”
Now that’s branding with bite.
TL;DR – The Square Meters No-BS Checklist
✅ Use ChatGPT with clear, high-context prompts
✅ Check your business name at:
- ASIC: https://asic.gov.au
- ABN Lookup: https://abr.business.gov.au
- Domains: https://crazydomains.com.au
- Trademarks: https://search.ipaustralia.gov.au
✅ Don’t pick a name that sounds like everyone else
✅ Craft a tagline that sells your vibe, not a buzzword salad
✅ Say it out loud. If it sounds good, it probably is. If you wince — it’s a no.
Ready to Launch Without Guesswork?
Square Meters Digital has named, branded, and launched 2500+ NDIS providers and allied health businesses. If you want the full brand kit — names, taglines, logos, domains, strategy — we’re your team.
Message us. Let’s build your brand from the ground up — with power and purpose.
