Aged care is evolving faster than ever. Australia’s growing ageing population, stricter compliance standards, and increasing competition among providers mean facilities must now operate with the precision of both a healthcare organisation and a business.
At Square Meters Digital, we’ve seen first-hand that technology is the key differentiator. The right booking and CRM system doesn’t just help manage residents — it connects your care operations, workforce, and marketing, giving you visibility from enquiry to occupancy.
In this guide, we explore the top booking and CRM systems for aged care facilities in Australia, the AI features that drive efficiency and compliance, and how to connect these systems with Google Tag Manager (GTM), Google Analytics 4 (GA4), and Meta Pixel to measure every marketing dollar.
Why Aged Care Facilities Need an Integrated Booking & CRM Platform
The days of spreadsheets and manual scheduling are gone. Aged care operators now rely on AI-enabled platforms that combine care management, compliance tracking, and lead conversion under one roof.
| Function | Operational Benefit | Marketing Impact |
|---|---|---|
| Resident Enquiry & Intake | Streamlines admissions from web or phone. | Converts leads directly from digital campaigns. |
| CRM & Case Management | Centralises resident, staff, and family communication. | Enables tailored messaging and retention. |
| AI Rostering & Workforce Analytics | Optimises staff utilisation. | Links workforce cost with campaign ROI. |
| Compliance Automation | Tracks care documentation and incidents. | Prevents audit risk, boosting brand trust. |
| Marketing Tracking (GA4, GTM, Pixel) | Connects web traffic to occupancy rates. | Turns marketing data into measurable growth. |
An integrated system transforms your facility into a data-driven care network — one that measures not just operations, but outcomes.
Square Meters Digital’s Evaluation Framework
When assessing software for aged care clients, we focus on:
- AI & Automation Capabilities – Predictive analytics, rostering, and alerts.
- Marketing Integration – GA4, GTM, and Meta Pixel compatibility.
- Compliance Support – Alignment with Aged Care Quality Standards.
- Ease of Use – Accessible to clinical and admin staff.
- Scalability & Value – Flexible pricing and expansion potential.
1. CareLink+ – Best All-Round System for Compliance and Care Delivery
Overview
Australian-built CareLink+ is designed specifically for aged care, home care, and community services. It brings together compliance, rostering, billing, and client management into a single platform.
AI Features
- AI Workforce Forecasting: Predicts staffing needs based on resident demand and shift patterns.
- Smart Care Planning: AI identifies gaps in care documentation.
- Predictive Compliance Alerts: Flags missing forms or overdue audits.
Marketing & Tracking Power
CareLink+ integrates with Google Analytics, GTM, and Meta Pixel, enabling visibility on digital campaigns that drive resident enquiries.
Pros
Industry-specific compliance and reporting
Advanced rostering automation
Built for Australian aged care standards
Cons
Premium pricing for small facilities
Requires initial onboarding support
Square Meters Digital Opinion
CareLink+ delivers the best balance of care compliance and marketing visibility. It’s perfect for facilities that want to track occupancy growth alongside service delivery.
2. Lumary – Enterprise-Grade AI and Marketing Integration
Overview
Lumary is one of Australia’s most advanced care platforms, built on Salesforce. It supports residential aged care, home care, and NDIS-aged crossover facilities.
AI Features
- Predictive Analytics Engine: Forecasts admission trends and staffing needs.
- AI Data Insights: Generates care and financial performance reports.
- Smart Workflow Automation: Auto-routes tasks and compliance updates.
Marketing & Tracking Power
Being Salesforce-based, Lumary integrates natively with GA4, GTM, and Meta Ads Manager, providing full-funnel tracking — from enquiry to admission.
Pros
Deep AI capabilities
Seamless marketing and CRM integration
Enterprise-grade scalability
Cons
Requires Salesforce training
Higher pricing for small operators
Square Meters Digital Opinion
Lumary is the AI powerhouse for large or multi-site aged care facilities that want predictive analytics, enterprise compliance, and real-time marketing attribution.
3. ShiftCare – Ideal for Home Care and Community Aged Services
Overview
ShiftCare is widely used by home nursing and community aged care providers. Its user-friendly interface and automation tools make it a strong choice for flexible care delivery.
AI Features
- AI Smart Rostering: Assigns carers automatically based on availability, skills, and location.
- Predictive Reporting: Tracks service hours vs funding.
- Automated Communication: Sends shift updates to staff and families.
Marketing & Tracking Power
ShiftCare integrates with GA4, GTM, and Meta Pixel through Zapier, letting providers track enquiries from Facebook campaigns or website contact forms.
Pros
Affordable and localised for Australia
Easy onboarding and use
Strong mobile app for field staff
Cons
Limited reporting for large facilities
Basic analytics without add-ons
Square Meters Digital Opinion
ShiftCare is perfect for smaller aged care and home support providers who want affordable automation and measurable marketing visibility.
4. Epicor Senior Living Solution (SLS) – Powerful ERP for Large Facilities
Overview
Epicor SLS is a comprehensive enterprise solution for residential aged care operators, integrating finance, HR, and clinical workflows.
AI Features
- AI Forecasting Tools: Predicts financial and operational trends.
- Smart Compliance Engine: Ensures adherence to accreditation standards.
- AI Maintenance Planning: Predicts facility needs and repairs.
Marketing & Tracking Power
Through Power BI and integrations with GA4 and GTM, Epicor connects marketing and occupancy data for complete business visibility.
Pros
Enterprise-level reporting
Robust automation and analytics
Deep integration with Microsoft ecosystem
Cons
Costly and complex setup
Over-engineered for small operators
Square Meters Digital Opinion
Epicor SLS is built for scale. For large aged care groups or hospital-affiliated facilities, it offers unmatched depth in analytics and financial performance.
5. Person Centred Software (PCS) – Best for Resident Experience and Care Tracking
Overview
Person Centred Software (PCS) is designed to simplify care documentation and improve resident wellbeing. It focuses heavily on data visualisation and real-time care recording.
AI Features
- AI Observation Analysis: Detects changes in resident behaviour or care needs.
- Predictive Health Monitoring: Alerts staff to potential issues early.
- AI-Generated Reports: Summarises care outcomes for families and audits.
Marketing & Tracking Power
While PCS focuses primarily on clinical care, it integrates with CRM and analytics tools such as GA4 and Meta Ads, allowing providers to link enquiry data with resident conversion.
Pros
Real-time data collection for care quality
Strong clinical documentation tools
Simple mobile interface
Cons
Limited marketing features built-in
Requires CRM integration for full analytics
Square Meters Digital Opinion
PCS is the best choice for facilities that prioritise resident experience and transparency but still want marketing traceability through connected analytics.
How AI and Automation Are Transforming Aged Care
AI in aged care isn’t just about saving time — it’s about improving safety, care outcomes, and business insight.
- Predictive Care Planning: AI analyses resident data to anticipate needs.
- Smart Rostering: Balances workloads and reduces overtime costs.
- Sentiment & Feedback AI: Monitors resident and family satisfaction.
- Dynamic Marketing Attribution: Connects CRM data to ads for full-funnel ROI.
- Compliance Automation: Prevents missed audits or care documentation.
At Square Meters Digital, we integrate these systems with your marketing stack to give aged care operators real-time visibility from digital enquiry to occupancy.
Square Meters Digital’s Verdict: CareLink+ Wins for Compliance and Growth
After evaluating AI, marketing integration, and aged-care-specific functionality, CareLink+ stands out as the best overall choice for Australian aged care facilities.
| Criteria | CareLink+ | Why It Wins |
|---|---|---|
| AI Features | Predictive staffing, compliance alerts | Reduces risk and boosts efficiency |
| Marketing Integration | GA4, GTM, Meta Pixel | Tracks enquiries to occupancy |
| Compliance | Aligned with Aged Care Quality Standards | Simplifies audit processes |
| Scalability | High | Suitable for both single and multi-site providers |
For enterprise operations, Lumary offers deeper AI insights and marketing analytics; for smaller providers, ShiftCare delivers simplicity with measurable marketing integration.
Final Thoughts: Building a Future-Ready Aged Care Operation
In an industry defined by trust and precision, aged care facilities can no longer rely on outdated tools. The combination of AI automation, CRM integration, and marketing visibility allows providers to grow confidently — balancing compliance with connection.
At Square Meters Digital, we help aged care facilities integrate systems like CareLink+, Lumary, and ShiftCare into digital ecosystems powered by GA4, GTM, and Meta Ads — ensuring every enquiry, shift, and care plan contributes to measurable growth.
If your goal is to deliver better care while scaling your organisation with data-driven marketing, our team can help you build a system that measures, adapts, and grows with you.
