1. Purpose
This policy outlines our commitment to delivering ethical, compliant and transparent digital marketing services for healthcare, disability, and NDIS organisations across Australia, the UK and the USA.
We follow:
Australia
- AHPRA Advertising Guidelines under the National Law
- NDIS Code of Conduct
- Australian Privacy Principles (APP)
United Kingdom
- ASA – Advertising Standards Authority
- CAP Code – UK Code of Non-Broadcast Advertising
- HCPC Professional Standards (for allied health practitioners)
- NHS-approved communications principles
United States
- FTC – Federal Trade Commission Truth-in-Advertising Laws
- FDA – Food & Drug Administration marketing rules for health claims
- HIPAA-compliant privacy and data handling
Our goal is to provide marketing that is honest, safe, culturally respectful, and medically responsible, regardless of the region our clients operate in.
2. Scope
This policy applies to:
- All marketing and advertising content created by our agency
- All digital and offline channels (Google Ads, Meta Ads, SEO, websites, blogs, email, print, media)
- All internal staff, contractors, creative partners, and external vendors
- All healthcare, disability, NDIS, allied health, and medical clients across Australia, UK, and USA
3. Ethical Marketing Principles
We operate under 10 core global principles, combining AHPRA, ASA, FTC, FDA, and NDIS standards.
1. Accuracy & Truthfulness (Global Standard)
All content must be:
- Factually correct
- Evidence-based
- Not misleading, exaggerated or deceptive
- Clear and understandable for consumers
- Not omit key information needed for safe decision-making
This aligns with:
✔ AHPRA National Law
✔ ASA/CAP Code on Misleading Claims
✔ FTC Truth-in-Advertising Laws
✔ FDA requirements for therapeutic claims
2. Compliant Health Messaging (AU, UK, USA)
For regulated or clinical professions (e.g., physio, chiro, psych, medical, OT):
We strictly avoid:
- Testimonials related to clinical outcomes (AHPRA & HCPC prohibited)
- Guaranteed or promised treatment results (AHPRA/ASA/FTC)
- Before/after photos for medical procedures (AHPRA & FDA restrictions)
- Claims of superior skill
- Misleading comparisons to other practitioners
- Unsubstantiated therapeutic claims
All claims must be:
- Scientifically supported
- Consistent with professional health regulations
- Verified by the client’s clinical team if required
3. Respect for NDIS Participants & Vulnerable Individuals
We never:
- Exploit participant vulnerability
- Use images without informed consent
- Promise outcomes relating to NDIS plans, funding or approvals
- Provide clinical advice (beyond marketing scope)
All content must maintain participant dignity, confidentiality, and cultural safety.
4. Cultural Safety & Inclusion (Global)
Marketing must respect:
- People with disabilities
- First Nations communities
- Culturally and linguistically diverse groups
- LGBTQIA+ individuals
- All ages, genders and backgrounds
- Local community values in AU, UK, and USA
We avoid:
- Tokenism
- Negative stereotypes
- Stigmatising or fear-based messaging
5. Privacy & Confidentiality (AU, UK, USA)
We comply with:
Australia
- Australian Privacy Principles (APP)
UK
- GDPR (General Data Protection Regulation)
USA
- HIPAA rules for health data
- FTC privacy laws
We ensure secure handling of all data, including:
- Personal health information
- Digital tracking data
- Participant stories
- Photos and video
6. No High-Pressure or Fear-Based Tactics
We do not use:
- Manipulative urgency
- Fear-based advertising
- “Guarantees” of health improvement
- Hidden pricing or deceptive offers
All pricing and service representation must be clear, fair and transparent.
7. Transparency & Disclosure
We always disclose:
- Paid advertisements
- Sponsored content
- Affiliate partnerships (FTC requirement)
- AI-generated content
- Data collection mechanisms
This ensures consumer trust and regulatory compliance across all regions.
8. Accessibility & Readability (Global Standard)
All healthcare and NDIS content must be:
- Easy to understand
- Written in plain language
- Accessible to people with disability (WCAG aligned)
- Culturally appropriate
9. Protection of Professional Registration
Our marketing will never compromise the professional registration of:
- AHPRA-regulated practitioners (Australia)
- HCPC/UK professional registrants
- US medical and allied health professionals
We actively advise clients when content may breach guidelines.
10. Continuous Compliance Review
We conduct monthly compliance audits to ensure:
- All content remains up to date
- Regulatory changes are implemented
- Clients are informed of any risks
- Global standards are consistently met
