Grow your aged care facility with marketing that is both effective and compliant. We help aged care providers, nursing homes, and residential care facilities attract more clients, enhance their reputation, and build trust with families—all while ensuring full compliance with healthcare advertising standards.
At Square Meters Healthcare Marketing, we specialise in AHPRA, NDIS, and healthcare-compliant marketing for the aged care industry across Australia. Our strategies help you attract more residents, improve your online presence, and connect with families seeking the best care options for their loved ones.
Marketing for aged care facilities requires a sensitive and ethical approach. Our team understands the unique challenges of marketing residential care services while navigating the complex healthcare regulations governing aged care advertising.
We’ve helped aged care providers and facilities increase their visibility, build trust with families, and attract new residents through targeted, compliance-driven marketing campaigns. Whether you offer aged care, respite care, or palliative services, we’ll create a marketing strategy that resonates with your target audience and helps you grow sustainably.
We offer a full range of digital marketing solutions designed specifically for aged care providers and residential care facilities.
Your website is the first impression many families will have of your facility. We design professional, user-friendly websites that reflect your high standards of care, showcase your services, and encourage families to contact you for more information or to schedule a tour.
Connect with your community and potential clients through social media campaigns that share your care philosophy, highlight resident stories, and provide valuable information for families seeking aged care. We help you build engagement, trust, and awareness on platforms like Facebook, Instagram, and LinkedIn.
We optimise your website and content for key aged care terms, such as aged care facilities, respite care, and palliative care. Our SEO strategies help increase your visibility on Google and ensure your facility is found by families and individuals looking for trusted care providers.
We create a professional brand identity for your aged care facility that reflects the compassionate, high-quality care you provide. From logos and brochures to visual branding, we ensure your materials speak to the values and trust families expect in an aged care provider.
Attract more clients with targeted Facebook, Instagram, and LinkedIn ads. Whether you’re promoting specific care services or showcasing your facility’s environment, our ads are designed to educate families and drive engagement.
We run high-performing, compliant Google Ads campaigns that attract families and individuals searching for residential aged care services. Our ads target those actively seeking aged care options, ensuring maximum relevance and conversion rates.
We work with aged care facilities that offer a broad range of services to meet the diverse needs of elderly residents, including:
Whether you’re an established residential care facility or just starting your aged care business, we can help you scale with ethical, compliant marketing strategies that attract new residents and their families.
We understand the unique challenges of the aged care sector and have the expertise to help you grow your client base, strengthen your online presence, and showcase the exceptional care you provide.
Book a Free Consultation Today
and discover how our tailored marketing strategies can help your aged care facility thrive.
Goal:Â Understand your business, goals, and challenges
Output: Growth strategy outlineWe analyze competitors and channels to find the best path to growth in your area
Goal: Build clarity around your ideal customer.
Output: Clear brand persona & message direction
Goal: Build clarity around your ideal customer.
Output: Brand identity system + offer strategy
Goal: Generate leads and conversions.
Output: Live campaigns & real-time data tracking
Output: Predictable, scalable lead system
Healthcare Consulting
New You Chiropractic
The best in the business! Ari and Square Meters Healthcare Marketing makes you feel like family and goes above and beyond! There local Google solutions have kept the phone ringing. Highly recommend these guys for your business.
Elia Wellness Centers
I have been using Square Meters Healthcare Marketing for over five years now and have only received the best service from Ari and his team! They have taken my business to the next level. SEO And PPC Marketing! Thank you Ari and your team!
Together we heal
Square Meters Healthcare Marketing go beyond to deliver the highest quality services, the most reliable and responsive healthcare marketing I ever worked with and they deliver results, they listen to all the feedback and then they make every step of the way easy and fast. I continue working with them and highly recommend their services.
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Uncover insights on compassionate aged-care marketing, family trust building, and compliance strategies that elevate your facility’s reputation and occupancy rates.
By the Healthcare Marketing Team at Square Meters Digital The Industry That Defines Care Aged...
Aged care is evolving faster than ever. Australia’s growing ageing population, stricter compliance standards, and...
The Australian aged care industry is undergoing rapid transformation. With increased government oversight, workforce shortages,...
We design marketing strategies for aged care providers that increase enquiries, build family trust, and highlight your facility’s quality of care — all while meeting healthcare advertising standards.
Aged care promotion must comply with AHPRA and healthcare regulations to ensure your advertising is ethical, transparent, and accurate — protecting both your organisation and your residents.
Yes. We build compassionate, easy-to-navigate websites that showcase your services, values, and care standards — designed to convert visitors into genuine family enquiries.
Absolutely. We use SEO, paid ads, and local marketing strategies to help your facility appear when families search for residential or respite care options in your area.
Yes. We create respectful, uplifting, and compliant social media content that shares your facility’s story, showcases your team, and connects you with local communities.
Every campaign is carefully reviewed by healthcare marketing experts to ensure it meets AHPRA and Department of Health advertising guidelines, avoiding misleading or sensitive claims.
We specialise in healthcare and aged care marketing — blending empathy, industry insight, and compliance expertise to deliver measurable growth for care providers.
Yes. We market residential aged care, respite care, palliative services, and in-home support through targeted campaigns that reach families searching for trusted providers.
Yes. We create branding that reflects compassion, trust, and professionalism — from logo design to brochures and visual identity that align with your care philosophy.
Book a free consultation with our team. We’ll review your current marketing, identify growth opportunities, and create a compliant strategy to help your aged care facility thrive.
