Avril Shepley

Objective:

We partnered with Avril Shepley to refine her professional brand identity, design supporting print collaterals, and build a website that clearly communicates her unique telehealth services, NDIS-support credentials and personalised care model.

Industry

Project Duration

3 Weeks

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01
We crafted a visual identity that reflects Avril’s lived-experience background and clinical expertise. The branding uses clean typography, calming colour palettes and professional design cues to convey trust, empathy and high-quality care for individuals with complex needs, mental health conditions and disability.

Identity Design

Avril Shepley brand board with logo on purple and white backgrounds, showing the colour palette and chosen fonts.
02
We created informational brochures, business cards and referral sheets that align with the new brand identity. Each print piece articulates Avril’s services—counselling, mindset coaching, clinical supervision, NDIS supports—in straightforward, approachable language, making it easy for clients, referrals and allied-health professionals to understand her offering.

Print Collaterals

03
We built a modern, responsive website for Avril Shepley that highlights her telehealth model, key service areas, credentials and secure booking flow. The site is structured to help potential clients and referrers quickly navigate service information, understand pricing/flexibility and initiate contact — reflecting Avril’s commitment to accessibility and personalised support.

Website Design

04
We established an approachable and professional social media presence that aligns with Avril’s brand values. Content themes focus on mental-health education, NDIS navigation, lived-experience insights and therapeutic support — helping her build trust, visibility and connection with her audience.

Social Media Design

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