By Aristotelis Dimou – Director & Brand Strategist, Square Meters Digital
Let’s be blunt.
If you’re still copying and pasting raw ChatGPT content onto your blog and wondering why your rankings tanked overnight—you’re not just behind… you’re in danger.
At Square Meters Digital, we don’t sugarcoat. We’ve helped healthcare professionals, NDIS providers, mortgage brokers, eCommerce stores, and chiropractors dominate Page 1. We’ve also helped rescue websites that slid into search engine oblivion—because someone thought AI could do all the heavy lifting.
Now, in 2025, Google has made it clear: they don’t hate AI—they hate lazy, lifeless content. And if your site is full of it, they’ll bury you.
Let’s break it down.
What Google Really Thinks of ChatGPT Blog Articles
Google isn’t hunting down AI content for sport.
They’re penalising low-quality, unhelpful, soulless pages—the kind that read like a robot spat it out during lunch break. Whether it was written by a human or by ChatGPT doesn’t matter. What matters is:
- Is it useful?
- Does it answer real questions?
- Is it trustworthy and experience-driven?
- Can a user actually benefit from it?
If not, your site is already in trouble.
“It might save you time and have your friends say ‘wow,’ but Google is vicious. You’re writing content for their clients—let that seep in.”
— Aristotelis Dimou
The ChatGPT Copy‑Paste Disaster We See Every Week
You’d be shocked how many agencies or business owners fall into the trap:
- Ask ChatGPT to write 10 blogs
- Upload them all at once
- Forget about editing, tone, expertise, or intent
Then comes the crash: First-page rankings drop to Page 6—sometimes overnight. We’ve seen it. We’ve fixed it. But the damage is real:
- Lost traffic
- Lost leads
- Lost trust
- Lost revenue
And worst of all? Your reputation is on the line. As Aristotelis says:
“Never risk it. It might take one weekend to fix, but your client has already lost business.”
Google’s Core Update: AI Content Gets Filtered, Not Featured
With the June–July 2025 core update, Google’s algorithm has been updated to:
- Filter AI-generated content that lacks originality
- Demote pages with overuse of generic or templated writing
- Reward real-world experience and expertise
If you’re relying on AI tools without manual oversight, human editing, and unique insight—you’re fueling your own downfall.
The Warning Signs You’re Being Penalised
How do you know your site is slipping?
- Blog rankings drop page by page
- Certain articles tank while others linger
- Bounce rate climbs — visitors know it’s junk
- You no longer show up for niche keywords
- Traffic falls without any technical reason
That’s not bad luck. That’s Google’s bot filing your site under “meh”.
“Google bots crave new content. But if what’s ‘new’ is just AI-stuffed fluff, you lose ranking power—and eventually, domain authority.”
The Rise of E‑E‑A‑T: Google’s Golden Standard
If you want to rank in 2025, it’s not just about keywords. You need strong E‑E‑A‑T signals:
| E-E-A-T | What You Must Show |
|---|---|
| Experience | Personal insight, real-world knowledge, practitioner experience |
| Expertise | Your credentials, qualifications, and command over the subject |
| Authoritativeness | Links, reviews, citations, mentions across trusted sites |
| Trustworthiness | HTTPS, accurate claims, clear policies, author transparency |
How We Use ChatGPT the Right Way
At Square Meters Digital, we use ChatGPT—but we don’t abuse it.
Here’s our method:
Use AI for:
- Research
- Idea generation
- Content structuring
- Drafting headlines
- Creating outlines
Never use AI for:
- Final blog content
- Direct publishing
- Replacing expert voice
- Faking authority
“The art of expert content is going to flourish in the AI era. Because when everyone else automates, the humans stand out.”
Enter GEO: Generative Engine Optimization
This is the future. And Square Meters Digital is already ahead of the curve.
With Google now rolling out AI Summaries and AI Mode search results, your content must be:
- Easy to summarise
- Structurally readable
- Clearly cited
- Helpful in seconds
That’s called Generative Engine Optimization (GEO). If you want your blog cited by AI bots like Gemini or ChatGPT, you need:
- Headings that answer intent
- Schema markup (FAQs, Articles, Author data)
- Paragraphs that solve problems fast
- Bullet points, numbered lists, and direct answers
We apply GEO to every blog, landing page, and service section—because that’s how you get cited, quoted, and ranked.
The Future of AI in Search: A Split Result Page?
Aristotelis believes the next frontier is transparency in authorship.
“Soon, Google will mark AI content in search results—maybe with a badge like: ‘Written using AI tools’. Meanwhile, human-authored content will show qualifications, credentials, and bios.”
In other words, we’ll stop searching Google and start choosing between “real people” vs. “bots + prompts.”
Which side do you want to be on?
Final Advice from Square Meters Digital
Here’s the strategy that works today—and tomorrow:
1. Humanise Your Blog Content
ChatGPT can spit out words. But it can’t share lived experience, niche industry lessons, or professional judgement. You can.
2. Make Google Trust You
Use schema. Show your face. List your qualifications. Link to your sources. Be credible and consistent.
3. Optimise for Both Google and ChatGPT
Format content that works for SEO and GEO. Use FAQs, indexes, bullet points, summaries, quotes, and original media.
4. Don’t Be Lazy
AI is a tool, not a shortcut. If you want to rank, you must add value. If you want to last, you must stay human.
Real Talk from Aristotelis Dimou
“Find the purpose of your blog. Know your niche. Then take the time to write it yourself—even if you start with ChatGPT. You want to rank? HUMANISE IT.”
We get it—business owners are busy. That’s why we’re here.
Let Us Save You Time, Money—and Your Website
At Square Meters Digital, we’ve:
- Ranked hundreds of service businesses on Page 1
- Helped businesses bounce back from AI-induced drops
- Built SEO strategies that feed Google AND future AI engines
If you’re relying on AI too heavily, your site is not just slipping—it’s risking being blackbanned. Yes, blackbanned.
Let us:
- Audit your website
- Rewrite and optimise your blogs
- Rebuild trust with Google
- Futureproof your site for GEO and AI search
Don’t Gamble Your Business on a Bot
Google’s playing hardball.
If you’re still publishing copy-paste AI content, you’re not just wasting time—you’re killing your domain authority.
At Square Meters, we’ll do more than tell you the truth.
We’ll fix it.
