Across Australia, independent audiology clinics are booming — but so is the competition.
Corporate hearing networks, online hearing-aid retailers and AI-powered hearing-test apps are invading territory once dominated by small-town clinics. But if you want to stay independent, you need technology that does more than keep appointments and audiogram notes organised — you need measurable growth.
That’s where we come in.
At Square Meters Digital, we partner with audiologists and hearing specialists to turn booking systems and CRMs into aggressive marketing machines. The best software for audiologists will connect patient care with marketing and reporting — helping you know which campaigns work and grow consistently over time.
Here’s our complete guide to the best booking and CRM systems for audiologists in Australia, including key AI features, tracking integrations for Google Tag Manager (GTM), GA4 and Meta Pixel — and our expert take on each system’s strengths.
An image depicting audiology marketing
Why Independent Audiologists Need Smart CRM and Booking Systems
Successful hearing clinics are part clinical practice, part retail store. Every appointment starts with medical examinations or hearing tests and frequently ends with a hefty products sale.
Having smart systems and processes in place guarantees that no lead, recall, or follow-up ever slips through the cracks — and helps you identify which marketing channels actually convert to hearing aid fittings.
| Feature | Operational Benefit | Marketing Impact |
|---|---|---|
| Online Booking & Hearing-Test Forms | Lets patients book directly from your website. | Captures high-intent leads 24/7. |
| CRM Database | Stores hearing history and device purchases. | Enables segmented email/SMS campaigns. |
| AI Reminders & Recalls | Predicts next check-ups or battery replacements. | Keeps patients engaged and reduces churn. |
| Conversion Tracking (GTM / GA4 / Pixel) | Shows which ads lead to appointments. | Turns marketing into measurable ROI. |
| Reporting & Insights | Tracks sales and appointment trends. | Guides budget and campaign optimisation. |
Without conversion-tracking in place, you’re essentially shooting marketing dollars into the dark. By attaching analytics to your phone numbers, email autoresponders, Facebook ads and website landing pages, you can track every click to measurable revenue.
Square Meters Digital’s Selection Criteria
We scored each platform across:
- Marketing Integration Score – integrations available with GTM, GA4, Meta Pixel tracking.
- AI and Automation – automated reminders/recalls, chatbots.
- Suitability for Audiologists – hearing assessments, device tracking, patient notes.
- Ease of Use – friendly setup for clinics without dedicated IT departments.
- Cost-For-Value – accessible price-points for independents and multi-site clinics.
Halaxy – Best Overall for Independent Audiologists
Australian-made Halaxy is loved by small to medium allied-health clinics nationwide. At a lower price-point than competitors, Halaxy was built from the ground-up with built-in compliance and marketing integrations perfect for independent audiologists.
AI Features
Halaxy uses AI to help remind patients that they are due for their next hearing test appointment or product service:
- Smart Recalls – Automatically predicts which patients are due for repeat testing or service reminders.
- Auto Reminders – Uses AI to optimise the send time of appointment reminder emails/SMS.
- AI Billing Checks – Automatically verifies patients’ private health insurance details and claiming info.
Marketing & Tracking Power
Halaxy connects directly with Google Tag Manager, allowing you to track custom events like “appointment booked” from Google Ads campaigns and your website booking forms. Meta Pixel can also be set-up with custom actions for Facebook retargeting.
Pros
- Low cost, with robust security features
- HIPAA and Mprivc compliant. Secure storage.
- Specifically designed for Australian clinics
Cons
- Not as many “advanced” AI reports as some larger systems
- Lacks native inventory management
Square Meters Digital Opinion
Halaxy offers independent clinics the best combination of automation rules, marketing integrations, and affordable pricing. It’s our go-to for lightweight clinics that need to prove ROI on Google Ads, Facebook ads and website conversions.
Cliniko – Best for Multi-Discipline Hearing and Health Clinics
Cliniko is one of Australia’s most popular practice management systems, used widely by audiologists that also offer allied health services such as physiotherapy or speech pathology.
Cliniko offers several AI benefits and services through its ecosystem of apps.
AI Features
Cliniko’s AI capabilities come through 3rd party integration with HealthTech apps like Aeva AI for virtual reception services, and Heidi AI for smart voice-to-text clinical notes. These AI tools help Cliniko-powered clinics:
- Connected AI Apps – Automate reception tasks with virtual assistants that automatically type clinical notes.
- AI Recall Insights – Scan patient profiles to find patients who haven’t shown up for appointments recently.
- Predictive Scheduling – Predict busiest times and suggest appointment times to optimise clinic schedules.
Marketing & Tracking Power
Cliniko offers public API access for tech partners who can connect GA4, GTM and Meta Pixel for end-to-end reporting. Search engine marketing agency Square Meters Digital has connected Cliniko to conversion tracking suites for dozens of audiology clinics.
Pros
- The setup process is quick and offers great integration options.
- Cliniko has some amazing AI features through its third-party app marketplace.
- Security protocols are HIPAA compliant or exceed requirements.
Cons
- Requires add-on apps to unlock AI functionality.
- Cliniko reporting is great but lacks audiology-specific metrics.
Square Meters Digital Opinion
Cliniko is a fantastic option for independents clinics who also treat patients for non-audiology conditions, or those looking to expand into multi-disciplinary care. Cliniko plays nice with tracking pixels out-of-the-box, making it extremely marketing-ready straight out-of-the-box.
In fact, Cliniko integrates seamlessly with our conversion-tracking suite.
Power Diary – Affordable Automation and SMS Marketing Built In
Built in Melbourne by Aussies, Power Diary is perfect for small clinics that want intelligent communications with patients. Automated SMS and email marketing is native to Power Diary.
Power Diary’s AI tools help clinics get the most out of booking reminders.
AI Features
- AI-Optimised SMS – Predicts best time to send booking reminders for maximum response rate.
- Predictive Recalls – Predicts which patients are due for annual hearing tests, and when.
- Automated Review Requests – Automatically asks patients to leave reviews after booking or appointments.
Marketing & Tracking Power
Power Diary supports integrations with Google Analytics 4 and Meta Pixel for conversion tracking. SMS tracking is also possible for clinics that want to measure every lead.
Square Meters Digital has used Power Diary many times for clients wanting a reliable system that plays well with GA4 and GTM.
Pros
- The platform has an extremely low monthly fee.
- Email/SMS automation is better than any other system we’ve tested.
- Solo practitioners love Power Diary’s CRM features.
Cons
- There aren’t as many robust AI reports as other systems.
- Reporting can feel “basic” for clinics with more than one location.
Square Meters Digital Opinion
Power Diary is our pick for low-cost clinics who need smart appointment reminders and patient follow-ups. SMS marketing makes Power Diary ideal for hearing clinics that invest heavily in local search and text ads.
AudBase (Auditdata) – Enterprise AI for Advanced Audiometry
AuditBase is an Australian company specialising in systems for hearing-care clinics and advanced audiometry. Their software is harder to find outside of bigger clinics, but offers incredible value for audiologists who want deep dives into their CRM data.
AI Features
- AI Audiogram Reading – Assesses patient audiometry scans with AI assistance. Provides treatment recommendations to clinicians.
- Smart Recall Forecasting – Predicts which patients are due for hearing tests each month.
- Overall Performance Dashboard – Tracks attendance patterns for staff and marketing KPIs.
Marketing & Tracking Power
Audibase syncs customer profiles with Salesforce Marketing Cloud and Google Analytics. Power Diary clinics that purchase Audiology software can unlock advanced marketing measurement from their cloud CRM.
Pros
- Has the most robust audiology features.
- Deep artificial-intelligence reporting and predictions.
- Detailed CRM reporting and audit history tracking.
Cons
- Its a pricey option for independents.
- Steep learning curve for small businesses used to simpler software.
Square Meters Digital Opinion
Audibase works best for clinics that specialise in high-end hearing tests. Growth marketing agencies like Square Meters Digital can hook Audibase up to Google Ads and Facebook for advanced lead tracking.
Core Practice – Cloud CRM for Audiologists in Allied Health Settings
Designed specifically for dentistry and allied health businesses nationwide, Core Practice has become a surprisingly popular choice for hearing clinics offering multiple services.
Core Practice keeps all your data securely in the cloud.
AI Features
- Smart Automation Engine – Predicts patient attendance trends to find patients who may need reminders/re-engagement.
- Knows which sources are driving your most profitable patients.
- Can predict your clinics’ ideal appointment times to minimise downtime.
Marketing & Tracking Power
Core Practice boasts 100% compatibility with GTM, GA4, and Meta Pixel. Their marketing specialists will work with you to connect your system to ad tracking tools.
Pros
- Modern and intuitive interface. Everything works smoothly in the cloud.
- Has some of the best marketing/reporting built into any booking system we’ve seen.
- Fantastic value for small practices.
Cons
- Has limited audiologist-specific features.
- Set-up can be difficult without assistance from a marketer familiar with GA4.
Square Meters Digital Opinion
We recommend Core Practice to any independent clinic that advertises with Google or Meta. Combined with the right conversion-tracking tech, Core Practice has powerful reporting for any clinic paying for digital ads.
How AI and Automation Transform Audiology Marketing
Artificial intelligence is disrupting audiology marketing in four main ways:
- Smart Reminders – AI can predict when patients are due for annual hearing exams and automatically send reminder notifications.
- Automated Lead Response – Virtual assistants can instantly confirm appointments over the phone or via live-chat bots.
- Dynamic Ad Optimisation – Use CRM profiles to target look-alike audiences on Google Ads and Facebook ads.
- Smart Reviews and SEO Growth – Capture more Google reviews with automated reminders for patients.
We love connecting Halaxy, Cliniko and Power Diary to GA4 and Meta Ads campaigns — giving clinic owners the ability to pinpoint which marketing channels generate appointments, patients, and product sales.
Square Meters Digital’s Verdict: Halaxy Wins for Independent Clinics
Halaxy scored highest in our audit for features useful to independent audiologists, ease-of-use, and marketing transparency.
| Criteria | Halaxy | Why It Wins |
|---|---|---|
| AI Features | Predictive recalls and billing AI | Simplifies follow-ups and care continuity |
| Marketing Integration | GA4, GTM, Meta Pixel | Tracks marketing ROI clearly |
| Ease of Use | Simple for small teams | No tech background required |
| Value | Low cost with high impact | Perfect for solo or two-clinician setups |
Square Meters Digital Recommendation: Halaxy offers the smartest foundation for growth. It lets you see what ads work, automate recalls, and deliver a first-class patient experience without enterprise pricing.
Final Thoughts: Turn Your Clinic into a Data-Driven Growth Engine
It doesn’t matter which booking software or CRM you choose. The right marketing technology stack will connect your system to GA4 and Meta Ads for full visibility into how your ads perform.
Reach out to our team at Square Meters Digital today to learn how you can connect your practice management software to ad-tracking, without the dreaded IT department headache.
